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John_B._Watson (including recent related patents.)
John B. WatsonJohn Broadus Watson (January 9, 1878 - September 25, 1958) was an American Psychologist who established the psychological school of behaviorism. He is famous for boasting, facetiously, that he could take any 20 human infants, and by applying behavioural techniques, could create whatever kind of person ("beggar, butcherman, thief") he desired. Naturallly, he admitted that this claim was far beyond his means--noting, merely, that earlier psychologists had made such claims for decades. With his behaviorism, Watson put the emphasis on external behaviour of people and their reactions on given situations, rather than the internal, mental state of those people. In his opinion, the analysis of behaviours and reactions was the only objective method to get insight in the human actions. Watson was asked to leave the faculty position he held at Johns Hopkins University because he was having an affair with a student, and subsequently began working for J. Walter Thompson, an advertising agency. Watson has become immortalized in introductory psychology textbooks for his attempts to condition fear of a white rat into "Little Albert", a 9 month old boy. As the story of Little Albert has made the rounds, inaccuracies and inconsistencies have crept in, some of them even due to Watson himself; see Harris for an analysis. Further Reading
This article is adapted from from Wikipedia All Wikipedia article text is available under the terms of the GNU Free Documentation License Behaviorism by John B. Watson Thomas Watson, Sr: I*B*m and the Computer Revolution by Robert Sobel The ways of behaviorism by John B. Watson Mechanical Man: John B. Watson and the Beginnings of Behaviorism by Kerry W. Buckley Think: a biography of the Watsons and I.B.M by William Rodgers J.B. Watson: The Founder of Behaviourism by David Cohen Inside IBM: The Watson Years by William W. Simmons Psychological Care of Infant & Child (Family in America Series) by John B. Watson The invasion of India by Alexander the Great by John Watson McCrindle Sherlock Holmes and the Skull of Death by John H. Watson Modern Perspectives on John B. Watson and Classical Behaviorism by James T. Todd Recent John_B._Watson related patents From USPTO: |