Information & explanations, latest texts & monographs on
Marketing (including recent related patents.)
MarketingMarketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. It is an inevitable and necessary consequence of capitalism. However marketing is not limited to capitalist countries. Marketing techniques are applied in all political systems, and in many aspects of life. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts. Successful marketers typically have a customer orientation or focus. What marketing involves Contrary to the popular conception, marketing is not just about promotion -- it can be divided into four sections, often called the "four Ps". They are:
This article is adapted from from Wikipedia All Wikipedia article text is available under the terms of the GNU Free Documentation License The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Trading Up: The New American Luxury by Michael Silverstein What Clients Love: A Field Guide to Growing Your Business by Harry Beckwith Why We Buy: The Science Of Shopping by Paco Underhill Marketing Management by Philip Kotler Free Prize Inside: The Next Big Marketing Idea by Seth Godin Crossing the Chasm by Geoffrey A. Moore How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants by C. J. Hayden Cold Calling Techniques: (That Really Work!) by Stephan Schiffman The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Neil Rackham Positioning: The Battle for Your Mind by Al Ries Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! by Rene Reid Yarnell Recent Marketing related patents From USPTO: 6718446: Storage media with benchmark representative of data originally stored thereon 6718366: Method and apparatus for providing media-independent self-help modules within a multimedia communication-center customer interface 6718349: Intelligent, optimistic concurrency database access scheme 6718338: Storing data mining clustering results in a relational database for querying and reporting 6718313: Integrating live chat into an online credit card application 6717957: Method for delivering information in a closed loop multimedia system 6717801: Standardized RF module insert for a portable electronic processing device 6717602: Image forming method and image forming apparatus, and electrostatic latent image developing toner used by the same 6717589: Computerized help system with modal and non-modal modes 6717522: Message providing apparatus 6716178: Apparatus and method for performing thermal and laser doppler velocimetry measurements 6716103: Portable game machine 6716065: Electrical systems with paired bus connectors 6715606: Storage device for compact discs and the like 6715314: Interchangeable ring system 6715253: Locking system for floorboards 6715223: Promotional viewing device 6715145: Processing pipeline in a base services pattern environment 6715043: Method and system for providing memory-based device emulation 6714979: Data warehousing infrastructure for web based reporting tool 6714971: Method and system for remote diagnostic, control and information collection based on various communication modes for sending messages to users 6714962: Multi-user server application architecture with single-user object tier 6714945: System, method, and article of manufacture for propagating transaction processing facility based data and for providing the propagated data to a variety of clients 6714937: System and method for virtual setup and configuration for a build-to-order computer 6714929: Weighted preference data search system and method 6714922: Method for returning merchandise 6714919: Device for selectively blocking remote purchase requests 6714915: System and method for project designing and developing a procurement and accounts payable system 6714914: Integrated system for the administration of an insurance company 6714897: Method for generating analyses of categorical data 6714838: Dispensing lottery tickets 6714837: Coupon applicator and methods of applying coupon strips to grocery carts 6714827: Method for scheduling a project to design and manufacture a multi-component assembly 6714723: Video-on-demand purchasing and escrowing system 6714642: System and methods for call decisioning in a virtual call center integrating telephony with computers 6714632: Enhanced communication platform and related communication method using the platform 6714534: Lifeline service for HFCLA network using wireless ISD 6714513: Enterprise network analyzer agent system and method 6714339: Optical switch based on light spatial modulators 6714319: On-line piecewise homeomorphism model prediction, control and calibration system for a dynamically varying color marking device 6713518: Non-hazardous pest control 6713514: PPAR-.gamma. agonists as agents for the treatment of type II diabetes 6713201: Systems including replaceable fuel cell apparatus and methods of using replaceable fuel cell apparatus 6713104: Process and device for preserving the physical characteristics of cut seafood during handling and transportation 6712865: Colored flame candle and manufacture thereof 6712702: Method and system for playing games on a network 6712698: Game service interfaces for player tracking touch screen display 6712697: Method for crediting a player of an electronic gaming device 6712696: Method and apparatus for monitoring casinos and gaming |